Canoe England is launching an exciting new initiative in May this year. Called “Go Canoeing”, the aim of the initiative is to build on the growing popularity of the sport and recreation and inspire more people to take to the waterways and canoe and kayak more regularly.
The initiative will develop a range of appealing opportunities aimed at adults and the family leisure market. These will include local starter sessions, guided tours and events, as well as information on where to go and how to get started.
By providing engaging experiences nationwide for people to enjoy, the aim is to double the number of people who canoe once a week and increase the number of people canoeing monthly by 2020.
“Go Canoeing” will consist of a range of activities and resources that are attractive, easy for people to find out about and to participate in.
Dr Tim Brabants MBE and Olympic Gold medallist comments,
“Go Canoeing is an exciting project; the tours, trails and series of events, delivered in a consumer-focused way, will broaden the appeal of canoeing, to a wider market. I am particularly pleased that as we go into 2012, canoeing will be in a strong position to take advantage of the huge excitement next summer will generate.”
Look out for the website launch in summer 2012 and book yourself onto a Go Canoeing tour near you. The project is part funded by Sport England.