Many of you will have spotted this nationwide campaign launched in January
which aims to get more women and girls out enjoying sport and physical
activity. This is a great opportunity for your organisation to link to the
campaign and attract more women and girls into canoeing. The number of women
now canoeing has increased by 56% since 2002 – and recent stats from centres
show that 50% of your customers are female, however, women still only
represent 39% of the overall number of people who go paddling each year*. So
let’s take advantage of all the publicity.
There are a number of things you could think about doing, maybe run some
women only sessions or a Go Canoeing Girls tour! For more ideas take a
look at our women and girls page where there are some tips and case studies to view.
If you have any introductory sessions planned or are thinking of running any
women only sessions, why not advertise them for free on the Women’s SportsNet website and they can
be searched for on the ActivemapX.
In the meantime, just think about what images you have got on your website
and if you could use more pictures of women/girls. Quite a few providers have
told us that their customers comment on their website photos and the impact
they had on them – ultimately encouraging them to book onto a session.
For more details of the campaign go to – www.thisgirlcan.co.uk and do
check out the video (if you haven’t already seen it) on You Tube.